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Make ’em a Movie They Can’t Refuse — 7 Comments

  1. Your blog reads like a Malcolm Gladwell book where each book has a central theme and he has anecdotes backing it up. Extremely entertaining and a unique idea; I haven’t seen anything like that with film and learning.

    • Good stuff, Kate. Snappy editing, nice use of the Ken Burns (any relation to Kate Burns??) effect, catchy music. I bet the folks in this tribute video loved it. Your creativity is a nice example of using video to reward or motivate folks. Well done and thanks for sharing! Doug

  2. Hi Doug – great job on these videos. I have found in the last few years that film/videos have helped tremendously in getting across complex concepts in my work. When you sell enterprise software, it can be difficult to deliver the “elevator pitch.” I’m sharing a link to my company’s “Join us at the Whiteboard” videos….These are short clips that I have used countless times to encapsulate an idea. https://www.pega.com/build-for-change/whiteboard-videos. We also use live film for customer testimonials that are incredibly powerful, and are a lasting record of client success. These whiteboard videos have actually encouraged me to use the actual whiteboard in meetings more often, rather than rely on PowerPoint….it seems to engage people a lot more and they tend to share more information. Sometimes I even play the videos in the meeting. I’ve had great success with this approach.

    • Thanks Rita, glad you enjoyed the clips. We had a lot of fun making those short films. I especially appreciate your use of films to educate customers. The visual used for The Whiteboard videos is clean, contemporary and sharp. I’ve seen this style more often the past few years (a hand quickly drawing pictures and spelling words during narration) and find it to be effective. The company I work for has used filmed customer testimonials for internal training and for external purposes. I recently heard of a firm who, check this out, asks customers to take an $50 on-line course about the firm. They want the customers to gain a solid understanding of their complex products. I’m not sure how I feel about it, but, it is an interesting idea. Cheers, Doug

  3. Hi Doug – Well, we don’t charge, but we do actually offer the first “intro” courses at Pega Academy free of charge. The more advanced courses result in certification and are definitely chargeable, but the Intro module is something I often use when a prospect wants to dive deeper. Also, we are experimenting with something called “Pega Express” which allows a little bit of hands on with the product. I agree that charging someone you are trying to sell can be challenging…but on the other hand, we have people spending money to come to our customer events who are not yet clients….they see value in the due diligence and chance to talk to other clients.

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